Buying Flowers Is Emotional. The Website Made It Stressful

Fleur de Lune Flower Shop. Texas, United States

  • FLOWERSHOP · UX/UI DESIGN
  • UX/UI Designer
  • Desktop + Mobile
  • Freelance Project
  • Flower E-Commerce

03 — THE PROBLEM

Users struggled to confirm same-day delivery, judge bouquet size and value, and see the total cost upfront. On mobile, long forms and unclear information added unnecessary friction and stress.

Expected Impact

  • Less hesitation on pages ✓
  • Few customer calls about delivery timing ✓
  • Calmer, more predictable checkout ✓

What I Learned

  • Occasion is the entry point, not the product ✓
  • Trust comes from clarity, not decoration ✓
  • Design through flow, not features. ✓

END OF THE PROJECT

That's a wrap on Fleur de Lune

Texas, United States Flower Shop.

Liked this? Let's talk.

EXPLORE OTHER PROJECTS