SAYE hero

SAYE

سایه — Shadow in Persian

  • Luxury
  • Minimal
  • Natural
  • Persian Heritage
  • French Aesthetic

SAYE is a luxury skincare brand rooted in Persian botanical heritage and expressed through a French luxury aesthetic. Like a shadow — subtle, present, and quietly powerful. SAYE believes the most effective skincare whispers.

Rose Gold

#C9A87C

Warm Beige

#F5EFE6

Saddle Brown

#85470E

BRAND IDENTITY

Logo System

Wordmark

SAYE wordmark

Watermark

SAYE logo mark

CONSTRUCTION

Logo construction: circle, guides with leaf, final mark

TYPOGRAPHY

LOGO FONT

CINDIE MONO

HEADING

ROBOTO BOLD

BODY

ROBOTO REGULAR

SAYE face cream packaging spec sheet
SAYE jar close-up on silk fabric
SAYE box and jar together on silk fabric
SAYE Contour Eye Cream packaging spec sheet
SAYE Contour Eye Cream tube close-up on silk fabric
SAYE Contour Eye Cream tube, box, and flower on silk fabric
SAYE Hydrating Serum packaging spec sheet
SAYE Hydrating Serum bottle close-up on silk fabric
SAYE Hydrating Serum bottle and box together on silk fabric

Social Media Campaign Design

END OF THE PROJECT

That's a Wrap on SAYE

A luxury skincare brand rooted in Persian botanical heritage — from brand identity and packaging to a full social media campaign

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